Sponsored Profile
In the bustling markets of Tanzania, a quiet revolution is taking place. Since 2022, Sumet Technologies has been rewriting the rules of how products reach consumers across Africa’s vibrant but often challenging informal markets. What began as a solution to unlock the potential of Tanzania’s retail landscape has evolved into a comprehensive technology-driven distribution platform that’s changing lives while building businesses.
At the helm of this transformation is Hazem Afify, a seasoned entrepreneur whose vision extends beyond traditional distribution models. Recognizing the persistent challenges of high costs and failure rates that plague new brands entering African markets, Afify laid the foundation for a company that would bridge critical gaps in the supply chain while empowering local communities.
Laying the Groundwork for Success
The story of Sumet gained momentum in 2024 when two industry veterans joined the mission. Abdallah Omar brought over two decades of commercial growth expertise, while Mahmoud Tawfik‘s 19 years in technology helped transform ambitious ideas into scalable solutions. Together, this leadership trio has orchestrated remarkable growth, with the company’s presence now spanning all 26 regions of mainland Tanzania and serving over 6,500 active customers.
Perhaps nothing better illustrates Sumet’s impact than the success of their insecticide brand, ex-pido. In a competitive market, Expido has risen to become one of Tanzania’s top three insecticide companies, showcasing the effectiveness of Sumet’s innovative distribution approach. As we move into early 2025, the company is gearing up to launch a full product range under the Expido brand while also unveiling new brands tailored to address key market gaps and seize high-growth opportunities.
But numbers tell only part of the story. In Tanzania’s informal markets, where millions of entrepreneurs struggle with systemic inefficiencies and limited access to resources, Sumet’s technology platform has become a lifeline. The company’s solutions tackle fundamental challenges like credit risks and resource-heavy processes, making it easier for suppliers and local retailers to connect and thrive.
Sumet Technologies’ team
Our Vision and Impact
What sets Sumet apart is its commitment to measuring success through both growth metrics and community impact. Every technological solution, from predictive analytics to distribution networks, serves a dual purpose: driving business efficiency while empowering local entrepreneurs. This approach has led to impressive results, with the company achieving a 15X growth rate since the second quarter of 2023 and tripling its team size.
A Mission Guiding A Bright Future
As Sumet looks toward the future from its new headquarters, its vision remains rooted in the belief that technology can create shared prosperity across African markets. The company’s journey from a market solution provider to a catalyst for economic empowerment demonstrates how innovative thinking and community focus can transform challenges into opportunities for growth.
In an era where business success is increasingly measured by both profit and purpose, Sumet stands as a testament to the power of technology-driven solutions in creating lasting value for all stakeholders. As the company advances into 2025, it continues to reshape what’s possible in Africa’s retail landscape, one innovation at a time.
For more information about the company, please contact info@sumet.co
This article has been sponsored by Sumet Technologies and does not necessarily reflect the views of Africa Capital Digest.
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