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Conquering Africa’s consumer markets

Image Credit: Wall Street Journal

Africa’s burgeoning, wealthier consumer markets may offer consumer goods companies a lot of promise, but they also threaten investors and companies with a raft of potential pitfalls. An article from McKinsey & Co. looking at the opportunities and the lessons learned from trailblazing consumer investors who have already entered the market. 

Read more at McKinsey & Co…

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