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Shelve developed world mindsets when investing in Africa

An excerpt from Jake Bright and Aubrey Hruby’s new book “The Next Africa” of how using a developed world mind set when investing in Africa can lead to poorly evaluated and missed opportunities as well as adoption of costly strategies. They call for companies and investors to shelve their mind sets and “…step out into the world as it truly is.”

Read more at How we made it in Africa…

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